Course summary

The creative economy is one of the world’s fastest growing sectors, growing more than five times faster than other industries in the UK and employing over 2 million people. This course is designed to develop your conceptual thinking, creative problem-solving skills, and strategic vision. It will provide you with the skills and experience necessary to occupy a role that is the beating heart of this success, the Creative Director. Creative Directors are employed across all sectors of the creative economy whether that be advertising, the arts, design, fashion, gaming, music, publishing or TV and film. They develop an intimate knowledge of their brand’s customers and direct all communication, controlling every point that their brand encounters their audiences, customers, and users. They do this by developing a team of creatives from a range of disciplines to assist in the design, development and delivery of their organisation’s products or services. You will work with a team of designers and content creators of illustration, photography, video and many more mediums and environments to deliver creative solutions to defined problems. On this course you will be introduced to design thinking, and problem solving by learning about the freedom of ideas. You will learn innovative brainstorm techniques, capturing even the smallest of ideas that you will nurture and grow into solutions that have impact. You will learn to listen, placing people at the very heart of your design projects, being empathetic and responding to their needs and aspirations. You will discover insights that lead you to develop innovate solutions to their problems. You will gain confidence in the idea generation process, learning to trust yourself, your design team and your customers and users. It is the blend of real-world experience, project management and design skill that makes studying at Arts University Bournemouth unique. At AUB we are a microcosm of the creative industries, a university wide creative team. This course will place you at the very heart of a creative team as you learn to express yourself, to design, develop and deliver as a Creative Director. The BA (Hons) Creative Direction course aims to nurture innovative and forward-thinking individuals who can shape and influence the creative landscape. It provides a platform for you to explore your creativity, develop your leadership qualities, and become an industry-ready professional capable of making a significant impact in the evolving creative industries. Foundation Year If you feel you need some extra preparation before the full undergraduate degree experience, this Integrated Foundation Year (IFY) might be for you. IFY is for those who may not have the academic qualifications needed for admission onto the degree course or perhaps want the time and space to develop a foundation in creative and conceptual skills. It is intended to be a bridge between pre-university study and the academic rigour of an undergraduate degree. After IFY, you will hit the ground running – ready to take on your chosen undergraduate degree course and lean into the learning opportunities. Students enrolled on the IFY will be a part of a cohort with other students in IFY courses across the School of Arts, Media and Creative Industries Management. Incorporating opportunities for you to work alongside your classmates, integrating opportunities for collaboration and fostering professional relationships to carry you throughout your degree and into your professional practice. The School of Arts, Media and Creative Industries currently encompasses degrees in the following fields: • BA (Hons) Communication Design and Strategy • BA (Hons) Content Creation with Marketing • BA (Hons) Creative Direction • BA (Hons) Events Management • BSc (Hons) Fashion Management and Strategy • BA (Hons) Media, Marketing and Advertising