This course is available in Clearing. If you have submitted an application, you can add this course. If you haven’t sent us an application yet, you can do this until 24th September 2025.
ARU London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
In 2024, the UK was ranked the third-largest digital advertising market in the world (Statista). The digital advertising industry contributed approximately £129 billion in gross value added (GVA) to the UK economy in 2022 alone (IAB UK Digital Dividend Report, 2023). With innovations in AI, big data, and automation, businesses are transforming how they connect with audiences through increasingly personalised and data-driven marketing strategies. Globally, the digital marketing market is projected to reach USD 1.18 trillion by 2033—making it one of the most dynamic and in-demand career fields today. In the UK and beyond, the outlook for digital marketing professionals remains exceptionally strong, with diverse and evolving job opportunities across industries. This degree prepares you to become a future-focused marketing leader, equipped to navigate the complexities of a fast-moving digital landscape. You’ll gain hands-on experience with core digital marketing tools like SEO, analytics, campaign management, and customer relationship management (CRM) systems, as well as learn how AI is shaping smarter, faster, and ethically responsible marketing strategies. At the same time, you’ll build solid foundations in management—developing essential skills in leadership, project coordination, and cross-cultural communication—to position yourself as a well-rounded, industry-ready professional.
Modules
Foundation Year: Critical Thinking Skills Data Skills Professional Development Skills Research Skills Year 1: Academic and Professional Skills Sustainable Business in the Contemporary Environment Marketing and the Digital Context Business Finance Year 2: Managing Human Resources Sustainability in Career Development Digital Regulation and Compliance Digital Communications, Social Media and Content Marketing AI Marketing, Data Analytics and CRM Year 3: Executing Business Strategy Understanding Digital Audiences and Consumer Behaviour Digital Campaigns Undergraduate Major Project (Leadership in Practice)
Assessment method
Knowledge and understanding are assessed via several methods, including presentations and a range of assignments. These assignments can be in a variety of forms, from a written Management Report on how to respond to an organisational issue, a presentation, an essay, a briefing document, to an analysis of a company report, or a (digital) marketing campaign. Most modules will have at least two assessments, which provide an opportunity to assess knowledge and understanding and a range of skills in an effective manner. Formative assessment will also be provided throughout the duration of the course, providing feedback to improve students’ knowledge and development, whilst allowing the opportunity to evaluate students academic needs.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- NN40
- Institution code:
- L63
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 96 points
Applicants studying for other qualifications should contact ARU London to discuss their circumstances. We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience. All applicants are required to have at least 5 GCSEs at C/4 or above including English and Maths. Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent. Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual, which means we will consider your entire application, including any relevant work experience and personal circumstances, as well as your educational qualifications. Please get in touch with [email protected] for more information.
Please click the following link to find out more about qualification requirements for this course
English language requirements
Students without English as their first language will be expected to demonstrate a certificated level of proficiency of at least IELTS 5.5 (Academic level with at least 5.5 in each of the four components) or equivalent English Language qualification, as recognised by Anglia Ruskin University. We also welcome applications from mature students who can demonstrate appropriate and relevant work experience. Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual, which means we will look at your whole application, including any relevant work experience and personal circumstances as well as your educational qualifications. Please get in touch with [email protected] for more information. Please click the following link to find out more about qualification requirements for this course
Entry Requirements
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| EU | £9535 | Year 1 |
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| Channel Islands | £9535 | Year 1 |
| Republic of Ireland | £9535 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Foundation year will cost £5,760
Provider information
ARU London
Import and Export Buildings
2 Clove Crescent
Poplar
London
E14 2BE