Marketing Director in the making? Budding entrepreneur? BA (Hons) Business and Management (Marketing) at Bath Spa University is an innovative and creative course offering specialism in marketing. You’ll develop core skills needed to excel in all kinds of businesses and will experience exceptional learning environments, supported by academic staff with business experience who will assist you along the way.
- Choice of work placement length – 10 months or 10 weeks.
- Develop as a person to achieve your potential through learning about marketing and how it works.
- Have the chance to specialise and choose modules that interest you.
- Develop skills from broad based marketing principles to creating social media marketing campaign and how to market a brand internationally.
Year One will give you a broad understanding of today’s business environment, from organisational operation, trends in economic thinking, to the importance of data in business. You’ll cover topics such as Organisations and the Business Environment;’ Economics and Globalisation; and Managing Data. In Year Two you’ll take your knowledge and skills forward to focus on the inner workings of businesses, developing the skills that employers look for. Alongside three core modules - Creativity and Innovation; Financial Accounting; and The Marketing Business - there are many optional modules to choose from, including Human Resource Management; Festivals and Events Management; and International Business. Finally, Year Three will see you undertake an in-depth business research project in marketing and gives you the chance to set up a business by yourself or with fellow students. Again, you’ll choose other topics that excite you, from Managing Sustainability to Organisational Strategy. Please refer to our website for further information.
You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.
How to apply
You can no longer submit a new application for courses starting in 2021.
If you already have a 2021 application and are in Clearing, you can add this course as a Clearing choice in Track – contact the university or college first to check they have places.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
English language requirements
|IELTS (Academic)||6||IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.|
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|