Course summary

This course includes a foundation year - ideal if you need additional preparation or if you don't have sufficient grades to join Year 1 of a degree. Course overview If you want to transform your thinking, develop your marketing, enterprise and leadership skills, and learn how to adapt to change, then this course is for you. This wide-ranging programme provides a solid grounding in all areas of business and management, coupled with specialist marketing content including digital marketing, consumer behaviour, communications and marketing planning. You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it. Whether you want to strike out in business on your own, or work with international companies, start-ups or not-for-profit organisations, this course gives you the ability and expertise to accelerate your career. This degree is approved by The Chartered Institute of Marketing (CIM) for exemptions on CIM qualifications. In addition to graduating with a degree, you can gain industry-recognised qualifications at an accelerated pace. We have strong links with CIM and our teaching content has been developed alongside their learning outcomes to ensure that course content is aligned to industry requirements. With dual accreditation at Teesside University, as well as the degree you will receive a Level 5 Certificate in Management and Leadership from the Chartered Management Institute (CMI), which is the only chartered professional body for management and leadership. Dual accreditation means you will automatically receive a second professional qualification upon successful completion of your programme. By adding this CMI qualification to your University qualification, you’re really on the road to success. Top reasons to study this course 1. Financial awards: study this course and you may be eligible for £2,000 off your accommodation in the first year, or a £9,000 Professor Jane Turner scholarship. 2. Real-world experience: our final-year students run Teesside Marketing Clinic offering tailored real-world consultancy services to small businesses, social enterprises, sole traders and start-ups in the Tees Valley area. 3. Work experience: we have a range of work experience opportunities including placements and internships with regional, national and global businesses. 4. International travel: get a global outlook through international study with our partners. After the course We provide an environment that allows you to develop the extra practical employability characteristics that make you more attractive to employers in the job market. Our staff use their extensive business connections to provide many and varied opportunities to engage with potential employers through fairs, guest lecture sessions, live projects and site visits. In addition we offer a series of workshops and events in the first, second and third year that ensure all students are equipped with both degree level subject knowledge plus the practical skills that employers are looking for in new graduate recruits. We also offer extensive support for students to find and secure industry-year placements which have been shown to make have significant positive impact on a student’s career prospects on graduation. Through collaborative projects with our international partners, you gain the skills and confidence to succeed in the world of work on a global scale. You work with SMEs and large corporate organisations, developing practical business skills by formulating solutions to real-world challenges. We ensure that you acquire a unique mix of ability, knowledge and experience to secure the perfect role.