This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication. You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers. This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair. You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course. Key features
- Learn how to create effective marketing strategies as well as communicate those strategies to consumers.
- Work on live projects with brands such as Asics, Ben Sherman, Gym Shark, Sunspel, Boots No7 and Lacoste.
- Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.
- Attend guest lectures from industry experts.
- Learn skills in software like Adobe InDesign and Photoshop.
- Enter high-profile competitions with major brands, professional bodies and industry leaders.
- Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
- Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
- Opportunity to apply for a European or international exchange to one of our partner institutions, such as the Fashion Institute of Technology in New York.
- Choose your final year project and tailor it to your own career aspirations.
- Exhibit your work at our Showcase, with the chance to be selected for exhibiting at Graduate Fashion Week, London.
- 92% of BA (Hons) Fashion Marketing and Branding students would recommend studying at NTU to others. (National Student Survey 2020).
- NTU are ranked 16th in the UK for Fashion and Textiles. (The Guardian University Guide 2021).
- Visual and Cultural Influences (20 credit points, first half of the year)
- Principles of Fashion Marketing and Branding (80 credit points, full year)
- Visual and Self Identity (20 credit points, second half of the year)
- Marketing Strategy and Insight (40 credit points, first half of the year)
- Brand Environments (40 credit points, second half of the year)
- Co Lab: Research, Exploration and Risk-taking (20 credit points, second half of the year)
- Optional module. You will also choose one 20-credit module from:
- Strategic and Creative Solutions (100 credit points, full year)
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- City Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
A lower offer may be made based on a range of factors, including your background (such as where you live and the school or college you attended), your experiences and individual circumstances (you may have been in care, for example). This is called a contextual offer and we get data from UCAS to make these decisions. NTU offers a student experience like no other, and this approach helps us to find students who have the potential to succeed here, but may have faced barriers that can make it more difficult to access university. We also consider equivalent qualifications and combinations. Please contact Nottingham Trent University Admissions team for further information.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding