Course summary

East Riding College offers a dynamic pathway in digital graphics, film production, 3D design, and a new practical-focused creative degree, empowering you to create, collaborate, and innovate. With industry-led teaching, hands-on learning, and opportunities to work with professionals, you’ll build the real-world skills and confidence needed to thrive. This immersive, collaborative environment helps you bring your ideas to life in a fast-moving and exciting media industry. This programme is subject to validation. The BA in Applied Media Design & Production is designed for students who want to pursue a practical, industry-focused pathway into the creative media and design sector. Combining 3D design, graphic design, and film production, the programme offers a broad yet integrated curriculum that reflects the realities of contemporary creative practice. It is ideal for students who are visually driven, enjoy hands-on creative work, and want to build technical and professional skills that can be applied to a wide range of media industries. Throughout the course, students explore the foundations and advanced techniques of 3D design, learning modelling, 3DVFX, texturing, and environment creation using professional software. Alongside this, the graphic design element develops skills in visual communication, branding, layout, digital imaging, and the key elements of design such as typography, colour theory, composition, and visual hierarchy. Students learn how to apply these principles effectively across both digital and print formats, helping them design for real audiences and a range of creative contexts. The film production element introduces students to the full filmmaking process, including camera operation, lighting, audio, directing, editing, and post-production workflows, allowing them to work independently and collaboratively on a variety of film projects. In addition to the three main strands, students have the opportunity to study animation techniques and explore film history, gaining a deeper understanding of how creative industries have evolved and how contemporary practices are shaped by influential movements, technologies, and creators. This contextual knowledge supports critical thinking and helps students situate their own work within broader artistic and cultural conversations. A key feature of the programme is its emphasis on applied practical learning. Students engage in project-based modules that mirror industry expectations, developing a digital portfolio that demonstrates their technical skills, creative range, and professional readiness. This portfolio can be used directly when applying for employment, freelance opportunities, internships, or postgraduate study. The programme is taught by staff with industry and specialist experience, ensuring students receive guidance that reflects current professional practices. Working both independently and in cross-disciplinary teams, students gain valuable experience in creative collaboration, project management, communication, and problem-solving—skills that are highly valued across the creative sector. By the end of the degree, students will have developed a strong creative identity and a versatile skill set spanning design, digital media, and film. They will be prepared for careers in areas such as 3D modelling, animation, graphic design, digital content creation, film and video production, visual effects, and broader creative industries. This programme is well-suited to students who are enthusiastic about making, designing, and storytelling through visual media and who want a practical, supportive environment in which to grow as creative professionals.