Modules

You'll become part of a niche but diverse student community, experiencing a truly international working environment, learning from peers and teaching staff from around the world, gaining real insight into the similarities and differences in approaches to fashion marketing and consumers globally and taking part in live industry projects as part of the course. You will develop: a deeper understanding of the real world issues that affect the fashion industry from a UK and global perspective responsible decision making and ethically driven behaviours. creative skills in key fashion marketing areas, such as branding, communications, consumer insights through visual presentations, videos and workshops. finely-honed practical application of knowledge led by professional engagement with industry. Your masters' experience is enhanced by workshops and guest speakers. You'll have the opportunity to undertake a professional engagement activity and participate in an international learning journey through a combination of local field trips and virtual learning experiences. Modules List: Applied Professional Practice; Consumer Behaviour in Fashion; Contemporary Issues in International Fashion Marketing; Ethics, Governance and Responsible Leadership; Strategic Fashion Brand Management; Fashion Buying Merchandising and Logistics; International Fashion Marketing Planning and Strategy; Omnichannel Fashion Communication; Masters Research Project.

Assessment method

This course features continual assessment throughout the course.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing