Course summary
How do you turn your passion for Podcasting into a rewarding career? Podcasting requires a huge range of skills producing audio, video, social media, design, business planning and marketing. City’s brand-new MA has been developed with leading industry figures to give you all the tools you need to succeed in this fast-growing sector. The MA in Podcasting is a hands-on course. You will learn how to craft compelling podcasts and develop the skills to publish your product, find and build an audience, and carve out a career. You will learn a combination of technical skills in audio and video production, social media, branding and marketing along with the business skills you will need to target audiences, develop a brand and run your own independent business. The course draws on the reputation of City Journalism with training in Law and Ethics, we will work in partnership with our new Centre of Podcast Excellence and in specialist podcast studios. We have strong links with industry, which enables us to bring in guest speakers and tutors (for example with the BBC, Global, Bauer, Crowd Network, NPR, Spotify, The Athletic, Times Radio, The Telegraph, The MediaStorm Podcast).
Modules
You must complete all the Core modules and then choose one of the elective specialisms plus one of: Data Journalism, Political Headlines, or Voice and Presenting skills. Core modules
- Audio Storytelling (30 credits)
- Audio Production (15 credits)
- Ethics for Podcasting (15 credits)
- UK Media Law (15 credits)
- Social Community and Multimedia Management (15 credits)
- Audience Strategy (15 credits)
- From Pitch to Product (15 credits)
- Final Project (30 credits)
- Data Journalism (15 credits)
- Political Headlines (15 credits)
- Voice and Presenting Skills (15 credits)
- Lifestyle Specialism (15 credits)
- Arts & Culture Specialism (15 credits)
- Humanitarian Reporting Specialism (15 credits)
- Finance & Business Specialism (15 credits)
- Sports Specialism (15 credits)
- Popular Culture Specialism (15 credits)
- Reporting the Middle East Specialism (15 credits)
- Security & Crime Specialism (15 credits)
- Investigative Reporting Specialism (15 credits)
- Health and Science Specialism (15 credits)
- Film, TV, Video and Radio Specialism (15 credits)
Assessment method
You will learn practical and core skills in small workshops, lectures, and production days along with masterclasses with leading podcast creators. Some modules run in lecture theatres with students from other City courses, but most involve small groups to allow you develop skills and knowledge. Your work will cover a range of podcast genres, which may include news, sport, arts and culture, true crime, interviews, Q and A shows and even comedy. You will also learn to research audiences and markets, pitch and commission podcasts and develop effective business models. We will look at the importance of branding and using visuals and video in your productions. The course is delivered by a range of professionals who have worked in the field in the UK and internationally and supported by guest speakers from across the industry. You will be assessed through course work, presentations, podcast products, some written tests and essays and a final project.
Entry requirements
Applicants should hold an upper second class honours degree, or the equivalent from an internationally recognised institution. Consideration may also be given to mature applicants with relevant work experience. All complete applications will be considered and shortlisted applicants will be invited to attend an open day and interview at the Institution. Pre-requisites Applicants should demonstrate a knowledge of podcasting, and a strong interest in one or more podcasting genres. We especially welcome those with work experience in radio or audio.
Fees and funding
Tuition fees
| England | £11900 | Whole course |
| Northern Ireland | £11900 | Whole course |
| Scotland | £11900 | Whole course |
| Wales | £11900 | Whole course |
| EU | £19650 | Whole course |
| International | £19650 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
City (City St George's, University of London)
Northampton Square
City of London
EC1V 0HB