Course summary

We all want to be entertained — but what if you could be the one who designs the magic? From film sets to festivals, live events to immersive worlds, BA (Hons) Entertainment Design puts you centre stage in shaping unforgettable experiences. Our BA (Hons) Entertainment Design course prepares you to work across the dynamic and fast-growing entertainment industry where creativity meets experience. The scope and opportunities in entertainment design are boundless. Whether it’s immersive theatre, theme parks, music festivals, museum exhibitions, escape rooms, film sets, interactive installations, brand activations, a live event or digital environment, entertainment designers are the creative minds behind the scenes who design the spaces, narratives, atmospheres, and interactions that bring all these experiences and more to life. Rooted in a rich legacy of performance design at BCU, the BA (Hons) Entertainment Design degree builds on the decades of experience we have gained in creative practice while preparing you for where the industry is heading next. You’ll explore what entertainment can be, and how you can shape it. What's covered in this course? This is a doing course. You’ll design, prototype, make, test, present, and refine. Every module offers a balance between developing academic knowledge, building technical skills, and harnessing creative autonomy, so you can develop a practice that’s both grounded and ambitious. You’ll work with the core principles of entertainment design — storytelling, space, figure, and audience — and learn how they interact to create impactful experiences. You’ll also develop your own direction through research, studio practice, collaboration, and critical reflection. Throughout the course, you’ll engage with industry-informed briefs and real-world challenges using emerging tools and technologies, while also exploring sustainable design practices and the ethical use of AI to ensure your work is both innovative and responsible. Our affiliation with creative professionals ensures that you’re learning is relevant—and what you create makes you industry-ready. Informed by sector leading organisations such as the Royal Shakespeare Company (RSC), Blackhurst and Co, Katapult, Scruffy Dog Creative Group, Digbeth Loc. Studios, and Boomtown Festival, you'll have the opportunity to gain invaluable exposure to the creative processes, expectations, and innovations driving the entertainment design industry.