Course summary

Why this course? • Accredited by The Institute of Data and marketing (IDM) • Option of a placement year with placement preparation workshops • Top ten in the UK for postgraduate student satisfaction (PTES 2022, 2023) • Jointly recognised as the best modern university in the country, and the best modern university in London for research excellence. (REF 2021). 77% of our research is ranked ‘world leading’ or ‘internationally excellent’ (REF 2021). About this course Gain the knowledge to develop and implement digital marketing strategies in a socially responsible manner. If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you. The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme. Skills Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products. Career opportunities Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns. These likewise apply to large corporations, innovative SMEs and marketing agencies leading on new technology & marketing techniques. Modules Examples include: • Business Research Modules • Digital Marketing Practice • Social Media and Influencers