Course summary
This Masters degree brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. The programme’s aim is to provide you with an understanding of how technology and innovation must meet with the demand for technology driven products and/or services.
Modules
Core classes: Brand Management and Product Strategy; Strategic Marketing Management; Strategic Technology Management; Design Management; Strategic Procurement Management; International Marketing Research; Supply Chain Operations; Marketing Works: Group Consultancy Project; Management of Innovation; Financial Engineering Elective classes: Export Marketing; International Services Marketing; B2B and Key Account Management; Management of Total Quality and Continuous Improvement; Design Methods; Supply Chain Operations
Assessment method
Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Entry requirements
Second-class Honours degree or non-UK equivalent qualification in business, economics, engineering or science.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Strathclyde
McCance Building
16 Richmond Street
Glasgow
G1 1XQ