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Course summary

This Masters degree brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. The programme’s aim is to provide you with an understanding of how technology and innovation must meet with the demand for technology driven products and/or services.


Core classes: Brand Management and Product Strategy; Strategic Marketing Management; Strategic Technology Management; Design Management; Product Costing and Financial Management; Strategic Procurement Management; International Marketing Research; Supply Chain Operations; Marketing Works: Group Consultancy Project; Management of Innovation Elective classes: Export Marketing; International Services Marketing; B2B and Key Account Management; Management of Total Quality and Continuous Improvement; Design Methods; Supply Chain Operations

Assessment method

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Entry requirements

Second-class Honours degree or non-UK equivalent qualification in business, economics, engineering or science.

Fees and funding

Tuition fees

England £14500 Whole course
Northern Ireland £14500 Whole course
Scotland £14500 Whole course
Wales £14500 Whole course
International £23650 Whole course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Innovation & Marketing Management at University of Strathclyde - UCAS