Course summary
The MSc International Marketing and Consumer Psychology programme teaches critical, strategic, and methodological marketing skills, focusing on consumer behaviour, psychology, and consumption culture. It offers an exciting chance to explore marketing from a consumer's perspective in the global marketplace. The curriculum emphasizes understanding of the psychological processes behind consumer decision-making and cultural factors influencing consumption. Students can pursue an industry-based consultancy project and apply marketing knowledge and skills to real-world cases.
- Specialise in B2C marketing - marketing with a consumer orientation.
- Learn from academic experts in consumer psychology, consumer culture, sustainability and social marketing
- You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.
Entry requirements
A 2:1 or above at undergraduate level in any subject.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Students enrolling on a postgraduate degree programme are charged tuition fees each year by Queen Mary. The rate you will be charged depends on whether you are assessed as a Home/EU or Overseas student.
You can find tuition fees for each course on the course finder pages on our website by clicking the apply link, or navigate here: https://www.qmul.ac.uk/postgraduate/
Further details about postgraduate taught tuition fees can also be found on our website: https://www.qmul.ac.uk/postgraduate/taught/tuitionfees/
Provider information
Queen Mary University of London
Admissions and Recruitment Office
Mile End Road
Tower Hamlets
London
E1 4NS