Course summary
The MSc Marketing and Consumer Psychology programme is designed to teach a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Students will learn how to develop customer orientation approaches to drive strategies and branding campaigns, as well as how to devise consumer relationships within digital environments. Specialise in B2C marketing - marketing with a consumer orientation. Learn from academics with expertise in consumer psychology, consumer culture, services marketing and online consumer behaviour. You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.
Entry requirements
A 2:1 or above at undergraduate level in any subject.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Students enrolling on a postgraduate degree programme are charged tuition fees each year by Queen Mary. The rate you will be charged depends on whether you are assessed as a Home/EU or Overseas student.
You can find tuition fees for each course on the course finder pages on our website: https://www.qmul.ac.uk/postgraduate/
Further details about postgraduate taught tuition fees can also be found on our website: https://www.qmul.ac.uk/postgraduate/taught/tuitionfees/
Provider information
Queen Mary University of London
Admissions and Recruitment Office
Mile End Road
Tower Hamlets
London
E1 4NS