The MA Strategic Communication allows you to examine real-world case studies from legacy to social media, classical propaganda to contemporary disinformation. You will also gain insights and produce reports that are valuable for a career in communications. As part of the programme, you will explore some of the following questions:
- How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
- How are governments, local, regional and national, promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
- Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?
You will be assessed through essays, company reports, group presentations and an end of year research project.
A 2:2 (55%) honours degree (or equivalent international qualification) in Social Sciences and Humanities, however a large range of other subject areas will be considered.
Fees and funding
No fee information has been provided for this course