Course summary

The increase in the volume, variety, and velocity of data creates opportunities for businesses to improve decision making and develop new data driven products and services. The MSc Business Analytics has been developed to meet the demand for qualified professionals, who possess the necessary expertise to realise end-to-end business analytics solutions and are equipped to utilise data for business decision-making purposes. The programme is built around the three core areas needed to succeed in analytics: business knowledge, statistics, and computing. This includes modules focusing on the application of analytics in core business functions such as marketing and human resources, as well as modules focusing on developing and applying technical skills such as advanced analytics and machine learning, text mining, data management, and data driven decision making. In total, students will study eight modules in addition to pre-course training and a final dissertation project. The dissertation is a key highlight of the programme, as it provides students with the opportunity to undertake an independent project where they will create a technical business analytics solution incorporating all elements of the programme. The programme will include an induction, where pre-course training in key statistics and computer skills will ensure students from a range of backgrounds have the necessary skills to undertake the course.