Course summary

The use of digital technology continues to impact the way companies look to reach and engage with their customers. By studying our International Digital Marketing BA (Hons) top-up course, you will be offered the opportunity to learn how international organisations are harnessing this change. This course is aimed at students from outside the UK with a marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree, upon successful completion. Studied full-time over one year, the course focuses on digital marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem-solving and language skills, while giving you the chance to deepen your understanding of digital marketing and its integration into wider business and marketing strategy. Using real-life case studies and practical exercises (subject to availability), we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities. Key benefits

• You will have the opportunity to apply your marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.

• The course is distinctive in its use of our digital communications lab (DigiComm Lab)*. The lab is equipped with industry-relevant software which allows you to produce materials and digital artefacts for your assessments and portfolio.

• Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains.

• Equip yourself with the appropriate analytical skills to investigate digital marketing and broader business challenges and then develop appropriate solutions.

• Develop your critical awareness and understanding of contemporary digital marketing and marketing concepts and theories, as applied to modern international businesses.