Course summary

This degree focuses on marketing and business strategy in the fashion and lifestyle industry. You don’t need a background in fashion or design to apply. Graduate with the knowledge and confidence to begin a career in marketing and business in the fashion industry, with the potential to work anywhere in the world. Develop professional creative skills to produce content and visual assets for digital media, along with a solid understanding of marketing and business practices. This course offers a unique balance of creativity and business. You’ll learn the core principles and theories of marketing and business, and develop a creative approach to using them in the real world. You’ll work with live clients in the fashion industry and learn how to use Adobe software to communicate with and influence consumers through digital media. You’ll also learn about the importance of supply chains in the global fashion industry, as well as buying and merchandising operations. Building on this knowledge, you’ll develop campaigns and an entire marketing strategy for a fashion brand. By graduation, you will have developed skills and confidence in leadership, project management and problem solving, which are valuable in any area of business and marketing.