Course summary

About this Course This is a practical, industry-focused master's degree that teaches you the theory and practice needed to run global advertising campaigns and oversee brand strategy. It is designed for students who want to work at a creative agency or client company. You will critically examine the latest industry issues, including the impact of technology, the use of social media, and celebrity endorsement. Learning is informed by academics who have significant industry experience and research activity in the sector. The course develops essential practical skills, including how to: • Identify a target audience and build a creative strategy. • Create a client brief and make a pitch. • Evaluate a campaign. We are ranked 8th in the UK for research quality (Complete University Guide 2026). Key Features of this Course • Real-World Projects: Includes a core course highlight where you work on a group project to devise a campaign in response to a brief from a real business. • Simulation Exercise: Participate in a competitive advertising agency simulation exercise where you develop and pitch ideas. • Industry Engagement: Benefit from guest lectures by industry professionals and field trips to see the real-world impact of advertising and branding. • Core Modules: Include modules such as The Advertising Process and Professional and Academic Skills, alongside the completion of a Critical Paper on a contemporary advertising issue. • Personalisation: Optional modules, such as Creative Thinking and Problem Solving, Entrepreneurship, and Global Marketing, allow you to tailor the course to your career plans. Career Prospects With a strong emphasis on employability, this degree equips you with both academic and professional skills for success in the creative industries. It is ideal if you aspire to oversee the advertising process or brand strategy. Graduates are prepared for various roles, particularly within creative agencies and client-side marketing departments. As a graduate from a top 20 UK university for employability*, you'll be well-prepared for your next step. Further Information • Location: The course is based at Winchester School of Art (WSA). • Entry Requirements: You'll need a 2:2 degree or an equivalent international qualification. • Course Lead: Dr. Nik Mahon, Principal Teaching Fellow, who specializes in advertising, art direction, corporate identity, and creativity. • Final Project: The program includes a Final Project consisting of a research project and critical paper on a topic of your choice. *Complete University Guide Graduate Prospects Ranking 2026.