Global Advertising and Branding at University of Southampton - UCAS

Course summary

Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. MA Global Advertising and Branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. You’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You'll develop essential practical skills, including how to make a pitch, identify a target audience, build a strategy and evaluate a campaign.


Visit our website for a full list of compulsary and optional modules.

Assessment method

You'll be assessed through written assignments at the end of each module, including your final project research proposal and the project itself

Entry requirements

Lower second-class degree or above, or an equivalent standard in other qualifications approved by the university.

English language requirements

TestGradeAdditional details
IELTS (Academic)6.5with no component below 6.0

All programmes at the University of Southampton are taught and assessed in the medium of English (other than those in modern foreign languages). Therefore, all applicants must demonstrate they possess at least a minimum standard of English language proficiency.

Find out more about the University’s English Language requirements

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Sponsorship information

A variety of scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Please check the website for more information.

Global Advertising and Branding at University of Southampton - UCAS