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Course summary

Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences. Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take. As part of this course, you’ll:

  • Combine your passion for travel and exploration with a marketing focus
  • Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
  • Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
  • Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
ACCREDITATION This course is recognised by the Tourism Management Institute (TMI). Leeds Beckett is also an Institute of Travel & Tourism recognised university and an ABTA Partner. ITT is the only professional membership body for the UK travel and tourism industry. Membership will enable you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects. Find out more This course will enable you to acquire an understanding of sustainable tourism and development. You’ll also study the organisational structure and management of this ever-expanding field. This will help you to learn how businesses operate and how skilled leaders can add to their success. In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules. You’ll link your marketing work with innovative launches of new tourism experiences. In the final year of your course, you’ll develop your entrepreneurialism by working on live projects with key industry partners to create new solutions to real-life marketing challenges. With our flexible study options, you’ll be able to specialise in a specific area that could lead to your career of choice such as: destination management or tourist attractions management. Your assessment Whichever modules you select, you'll never sit an exam. Our assessments are designed to test the skills that are in high demand by our industry, and you'll receive expert support and guidance to ensure you can achieve your full potential. Visit the Teaching & Learning section further down this page for more information on which modules you'll be able to study. UK Centre of Excellence We were the first UK university to be recognised as a Centre of Excellence for Tourism. Awarded by the leading professional body, the ITT (the Institute of Travel and Tourism), this recognition puts us at the forefront of education and research in this dynamic sector. A year in industry You’ll be able to impress even the most demanding of future employers with your hands-on experience if you take the opportunity to work in industry. You’ll be able to travel the globe working in one or multiple places throughout the year. Why not combine a season in a resort with experience in operations or applying for a year working with Disney in Florida? Our dedicated placement team will support you every step of the way as you build an impressive CV. Field trips Our local and international field trips will take your learning outside the classroom so you can experience tourism first-hand. Expert practitioners Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course. Their expertise will help to shape your learning.


Year 1 Core Modules:

  • Complexities of Tourism
  • Cultures, Ethics & Tourism Encounters
  • Industry Insights
  • Management & the Tourism Workforce
  • Marketing the Tourism Experience
  • Understanding Tourism Experiences
Year 2 Core Modules:
  • Destination Management
  • Tourism Entrepreneurship
  • Trends in Tourism
  • Communicating Consumer Experiences
  • International Tour Operations
  • Tourism Marketing Research
Year 3 Core Modules:
  • Consultancy Project
  • Experiential Marketing
  • Tourism Marketing Strategy
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

How to apply

Application codes

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Headingley Campus
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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
International Tourism Management with Marketing at Leeds Beckett University - UCAS