Course summary
Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences. Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take. As part of this course, you’ll:
- Combine your passion for travel and exploration with a marketing focus
- Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
- Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
- Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
Modules
Year 1 Core Modules (Indicative Projects (subject to change to reflect the external environment)):
- The Human Factor
- Tourism for All
- Influencing Tourism
- Tourism in a Changing Climate
- Well Connected 1
- The Research Skills Lab 1
- Destination Development
- Technology in Tourism
- Well Connected 2
- The Research Skills Lab 2
- The Tourism Design Challenge
- Digital Marketing
- Consultancy Project
- Recovery Marketing Communications
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 104 - 120 points
GCSE/National 4/National 5
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE