Course summary
Dive into a top-tier Marketing programme at Southampton, ranked Top 10 in the UK by the Complete University Guide, 2025. We were also the first university in the UK to offer a master’s in marketing analytics. Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field. Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer. Embark on successful paths like our alumni, now at global giants like BMW and Starbucks. Enrich your future career prospects by studying on a course with a 96% employment rate and an average salary of £31.3k (Graduate Outcomes Survey, 2021/22 Graduates, Published 2024).
Modules
For a full list of compulsory and optional modules, please visit our website.
Assessment method
Assessment methods vary by module, but will include exams, group presentations, group or individual coursework and a dissertation.
How to apply
International applicants
English Language Band D: For IELTS 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.
Entry requirements
You'll need a 2.1 bachelor's degree in a subject with some element of quantitative or analytical study such as marketing, analytics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Please check our website for subjects that are not accepted. Applicants with relevant work experience are encouraged to apply.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
https://www.southampton.ac.uk/courses/fees/postgraduate.page
Sponsorship information
A variety of scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Please check the website for more information: https://www.southampton.ac.uk/courses/funding/postgraduate.page
Provider information
University of Southampton
Highfield
Southampton
SO17 1BJ