Course summary
Drive Business Innovation with AI and Data-Driven Insights. This MSc in Business Analytics and Artificial Intelligence equips you with the expertise to harness analytics and AI for smarter decision-making. Learn to turn complex data into strategic insights and drive innovation across industries. You'll gain hands-on experience with industry-leading technologies, preparing you for high-impact roles in business analytics, consulting, and strategic decision-making in a rapidly evolving digital economy. About this course - Our Business Analytics and Artificial Intelligence MSc equips you with the expertise to navigate today’s data-driven world and harness AI for strategic decision-making. This programme blends business insight with cutting-edge analytics, preparing you for roles that require both technical know-how and commercial awareness. You’ll develop core competencies in data analysis, AI-driven decision-making, and business intelligence, gaining hands-on experience with tools like Python, SQL, Power BI, and AI-enhanced analytics platforms. These pathways enable you to apply analytics and AI solutions across diverse business functions, from HR and marketing to operations and supply chain management. Our practical approach ensures you build a portfolio of real-world experience. Through case studies, industry projects, and hands-on data challenges, you'll develop problem-solving skills that are highly valued by employers. Whether you’re automating processes, optimising business strategies, or uncovering new insights through AI, this programme prepares you to lead in an evolving digital economy.
Modules
Foundations of Business Analytics and AI AI-driven Business Analytics Decision Making techniques Supply Chain Analytics People Analytics Marketing Analytics Dissertation
Assessment method
For a full Masters degree, you'll study 180 credits over the duration of your course. Some programmes offer a Postgraduate Diploma (PGDip) qualification or a Postgraduate Certificate (PGCert) qualification. For a PGDip, you'll study 120 credits, and for a PGCert, you'll study 60 credits.
How to apply
International applicants
If you require a Student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level. This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here. If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses. Visit your country page to find out more about our entry requirements.
Entry requirements
When it comes to applying for this Postgraduate Taught degree, you'll need an Undergraduate degree (or equivalent). For this course, you'll need a 2:2 in any bachelors degree. The programme is designed for graduates from any discipline with a strong interest in the foundations of this subject.
Fees and funding
Tuition fees
| England | £12900 | Whole course |
| Northern Ireland | £12900 | Whole course |
| Scotland | £12900 | Whole course |
| Wales | £12900 | Whole course |
| Channel Islands | £12900 | Whole course |
| Republic of Ireland | £12900 | Whole course |
| EU | £18500 | Whole course |
| International | £18500 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Subject to change
Provider information
University of Hull
Admissions Office
Cottingham Road
Hull
HU6 7RX