Course summary
Famous festivals. Mega sporting competitions. Global meetings and congresses. On our Global Events Management MSc, you’ll unlock opportunities to take the lead organising large-scale events like these around the world. It doesn’t matter if you haven’t got experience in this area – we’ll give you the know-how you need. Responsibility, sustainability, and inclusion are at the heart of this course. You’ll also benefit from a global programme of guest speakers. Hear from experts from all corners of the globe and learn about current issues for the industry such as event accessibility, and sustainability. Take your learning beyond the lecture theatre with our practice focused electives. You can deliver a real-life event – with our Planning and Delivering the Sustainable Event module. Pick the Dark Tourism module and you’ll design a new experience for an attraction in this area. All these experiences will boost your employability and prepare you for success.
Modules
Compulsory modules Global Event Operations This module aims to provide students with a broad overview of the core competencies required to lead the complex organisational structures involved in global events management and to develop ethical values such as responsible management, sustainability and inclusivity so that students can contribute to development of sustainable event legacies Global Events and Society The module focuses on three themes: the social and cultural contexts in which events take place; the various stakeholders who affect and are affected by events; and the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals. Global Visitor Economy This module introduces students to key concepts in the visitor economy and looks specifically at the sectors of tourism, hospitality and events by developing knowledge, understanding and synthesis of their contemporary milieu. Digital Marketing and Consumer Experience This module seeks to explore the nature of digital marketing in the global visitor economy and how this is transforming the nature of tourism, hospitality and events. It also seeks to analyse how a digital marketing plan is developed using an omni channel approach for different cultures. Mentoring and Leadership Development The module recognises the importance of self-development, and lifelong learning for postgraduates. Students are challenged to engage in reflective thinking to further reassess their ability to effectively manage their own development amidst a diverse range of relationships and leadership encounters within the international hospitality, events and tourism industries. Research Methods in Hospitality, Events and Tourism Management This module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic hospitality, events and tourism management research. It underpins the range of capstone modules offered by the Business School and is of general relevance to the successful completion of coursework. Optional modules Dark Tourism Film-induced Tourism Planning and Delivering the Sustainable Event Professional development (compulsory for those on sandwich mode) Revenue Management Tourism Innovation and Entrepreneurship Optional modules Client Project You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be current management problem for the client organisation or related to future strategic choices. The Client project provides you with a significant learning and personal development experience. Dissertation This module gives you the opportunity to explore and develop expertise in an area of interest. You are encouraged to choose topics that will be valuable in your future career. This is a self-managed activity, driving your own research project while being guided and advised by a supervisor.
Assessment method
You will be assessed on individual and group coursework and your final project.
How to apply
International applicants
Please see the University's standard English language requirements.
Entry requirements
A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. Applicants who possess a diploma rather than a good degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.
Fees and funding
Tuition fees
| England | £11150 | Year 1 |
| Northern Ireland | £11150 | Year 1 |
| Scotland | £11150 | Year 1 |
| Wales | £11150 | Year 1 |
| EU | £17650 | Year 1 |
| International | £17650 | Year 1 |
Additional fee information
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year your fees will increase each year.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP