Course summary

This course prepares you for managerial roles across a range of business environments while offering specialisation in digital marketing. You study the core areas of business management including strategy; leadership; innovation; decision making; responsible management; and entrepreneurship. You also develop your skills in digital marketing, learning what it takes to deliver consistent and effective messaging to key audiences and build positive brand association. Facilities and Specialist Equipment

• New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.

• Our Reuters trading room, reacting to live ‘stock-market’ data.

• Semrush software so you can practise your digital marketing skills for campaign management.

• Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice.

• Access databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).

• Access to Sage, Refinitiv Workspace and the econometrics software STATA.

• Gain competencies in key digital skills such as Excel through SIMnet, our Microsoft Office training platform.

• Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year.

• Learn from research-driven academics actively involved in consultancy work.

• Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.

• Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working.

• Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.

• Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing.

• Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.