Course summary
- Gain advanced knowledge of social media in business contexts
- Understand brand strategy and properties of different platforms
- Develop technical proficiency in content creation, engagement metrics, SEO, and AI
- Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
- Gain valuable transferable skills in management of social media, user research and design, campaigning, branding, budgeting, reputation management, and digital marketing strategies
Modules
For a full list of compulsory and optional modules please visit our course page.
Assessment method
Please visit our course page for current assessment methods.
How to apply
International applicants
Our International Student Support can help you with what you need to do before you arrive and when you get here as a new international student. They offer ongoing support throughout your studies whether that be setting up a bank account or arranging healthcare. Our Global Chums Buddy Scheme and our Intercultural Cafe provide opportunities to meet staff and connect with students. INTO University of Exeter provide pre-sessional English courses for international students as well as free insessional support. For more information about entry requirements, bursaries and scholarships and how to apply please visit our course page.
Entry requirements
Normally a minimum of a 2:2 Honours degree with 53% or above, or international equivalent, in a relevant subject that includes some coverage of media studies or other theory-focused media-related course, cultural studies, sociology (or a social science course), history, politics, literature, philosophy. We will also consider applicants with a degree in a non-related subject providing you have at least one year's experience within the fields of media and/or the cultural industries. Additional information may also be requested to consider these applications. For full details, including English language requirements and international equivalencies, please visit our course page.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Sponsorship information
We invest heavily in scholarships for talented prospective Masters students. This is in addition to the UK Government’s Postgraduate Loan Scheme. For information on how you can fund your postgraduate degree at the University of Exeter, please visit our course page.
Provider information
University of Exeter
Northcote House
The Queen's Drive
Exeter
EX4 4QJ