Course summary

This course offers you the opportunity to develop the advanced critical and creative skills relevant to this new digital world. Designed for those with a passion for communications, the course will develop your digital and media literacies for a range of audiences across different genres and media. You’ll explore the role the media plays in shaping culture, identity and interpersonal communications. You’ll gain a professionally-focused understanding of media and society to develop a portfolio of practical skills in both visual and written work including advertising, public relations and journalism. You will learn techniques to create and analyse imagery and to write professionally across a range of platforms. Theoretical approaches will support your application of ideas and practical assignments will enable you to understand the global context of media communications. You’ll learn how to use media technologies to communicate in a variety of styles and formats, including pitches, briefings, video projects and podcasts. The course equips you with a combination of practical expertise and theoretical insights related to media analysis and public and professional communications. You’ll develop digital and media literacy, writing, business and presentation skills and examine advertising, journalism, popular culture and questions of identity and diversity. Classes consist of lectures, seminars, workshops, screenings and tutorials designed to develop your skills in creative thinking, problem-solving, critical analysis, research methods, time management, presentation and group work. Graduates have gone on to work in journalism, events management, marketing, advertising and public relations. This includes roles as a social media consultant; marketing account manager; PR and marketing executive; marketing manager and digital content assistant.