Course summary

Develop specialist knowledge and professional skills to become an outstanding digital marketing manager, either in your current employment or when forging a new career in the field of marketing. This MSc Digital Marketing programme provides a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. Throughout the programme you will have the opportunity to explore how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like. Why study this subject? On this programme you will delve into the theories and practices of becoming a leader, consumer behaviour, brand creation and management, as well as digital communications and social media marketing. One of the key elements of the programme design is to equip students with the ability to engage in critical reflection whilst improving their self-awareness, leading to long-term transformations in their ability to be highly effective leaders, managers and marketing professionals who are able to influence and guide organisational marketing strategy. Teaching methods and style  This programme is designed to be studied wholly online and part-time. Teaching is delivered through our state-of-the-art virtual learning environment, which provides students with access to all resources required for interactive study online. On this platform you will be encouraged to work collaboratively with classmates and actively read around your topic through our comprehensive library of eBooks and journals.   Career destinations  Upon successful completion of the programme, you will have developed an understanding of the career opportunities within marketing and will be able to articulate your career aims. This will be enhanced by access to guest speakers from marketing practice embedded within modules, which will take the form of either a video podcast or webinar where students can ask questions to the speaker. Potential career destinations include: Marketing Executive, Digital Marketing Manager, Paid Search Manager, Social Media Manager, Social Media Executive, Market Researcher, Brand Manager.