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Marketing at University of Salford - UCAS

Course options

2026 - 2027
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University of Salford has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

Explore how marketing, social media and digital technologies are reshaping the way brands connect with audiences in an ever-changing digital world. This course combines academic theory with creative thinking, giving you the tools to understand the principles of marketing while encouraging you to apply them in innovative ways. You will gain valuable real-world experience by working on live projects and collaborating with partner organisations. Alongside this practical learning, you will have the opportunity to earn a CIM Certificate in Professional Marketing, a recognised qualification that enhances your professional profile and career prospects. The course offers distinctive modules designed to immerse you in the realities of the industry. With expert-led instruction and exposure to real-world challenges, this programme prepares you to become a confident and adaptable marketing professional. You will graduate ready to shape the future of marketing and lead in a rapidly evolving industry.

  • Develop mobile marketing strategies tailored to social media platforms and consumer behaviour
  • Gain hands-on experience through live digital marketing projects with real partner organisations
  • Build customer-centric campaigns using data-driven insights and creative problem-solving
  • Earn a CIM Certificate in Professional Marketing through practical, industry-aligned coursework
  • Explore ethical, sustainable marketing practices that balance business goals with social impact
Develop your skills You’ll look ahead to the technologies that will affect the work of business professionals in the future and gain essential digitals skills that will help you go further in the industry, such as: / Body swap technology / iDea Bronze Award / Microsoft Excel, Outlook, PowerPoint, Project, Word and 365 / Generative AI / Xero Accounting Software / Power BI A degree you can trust Our Marketing course is accredited by The Chartered Institute of Marketing (CIM), so you know that what you learn is aligned with industry standards. All our undergraduate business courses are available with: • Placement Year - on the placement year option, you will not pay fees to the University and will earn a wage for the work that you do. • Study Abroad – study with one of our partner Universities for a semester or a year. • Foundation Year – start with the fundamental areas of business and the key skill you need to study at University level. Find out more at www.salford.ac.uk/courses/undergraduate/marketing.

Modules

In your first year, you will establish a solid foundation in marketing principles and explore how marketing operates within broader business contexts through practical projects. The second year deepens your knowledge with specialised marketing theories and transferable skills supported by career-focused activities. You'll also have the opportunity to select optional modules to match your interests and career aspirations. In your final year, you will advance into strategic thinking and leadership, with core modules that expand your expertise. You also have the chance to achieve an extra qualification for the CIM or participate in the CIM Pitch Challenge. / Year One: Digital and Business Skills; Understanding Organisations; Principles of Marketing; Data Analysis for Business; The Future of Business; Consumer Behaviour / Year Two: Professional Development; Marketing Communications; Project Management; Digital Marketing; Live Project in Marketing; Marketing Analytics; The Digital Workplace; Contemporary Issues in International Marketing; Internship / Year Three: Business Ethics and Sustainability; Strategic Marketing Management; Leadership and Management in Marketing; Innovation and Entrepreneurship; Global Marketing; Strategic Management; Big Data Analytics; Climate Change and Sustainability in Business; Information Security Management; Internship; Technology Innovation

Assessment method

We use different assessment techniques in different modules and try to ensure all assessments reflect the types of work you will do after graduating. This may include portfolio work, multiple choice questions, group reports and problem-solving questions.

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N412
Institution code:
S03
Campus name:
Peel Park Campus
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Student Outcomes

Operated by the Office for Students
71%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing at University of Salford - UCAS