Course summary
The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs. You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting. You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands. Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. Possible exit points - MSc/PgD/PgC
Modules
The MSc Fashion Marketing Management will be awarded on successful completion of 180 credits: 120 credits of compulsory taught modules, one optional module (20 credits) and a non-taught element (40 credits). For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester). For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters). Compulsory taught modules (20 credits each) Omnichannel Marketing Strategic Fashion Brand Marketing Creative Direction and Communication for Fashion Fashion Consumer Insights Contemporary Approaches to Fashion Marketing Marketing Intelligence Select ONE optional taught module* (20 credits each) Social Media and Influencer Marketing Marketing Industry Placement Managing Digital Disruptions In Search of Creativity, Innovation and Difference Select ONE non-taught module (40 credits each) Fashion Dissertation Fashion Marketing Plan Launching a Fashion Project *Optional modules are delivered subject to demand and availability.
Assessment method
Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
Entry requirements
All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. Two full references to be uploaded with your application. International Applicants Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the Cardiff Met website. Selection Procedure: Selection for this course is through an application form.
Fees and funding
Tuition fees
| Republic of Ireland | £1225 | Module |
| England | £1225 | Module |
| Northern Ireland | £1225 | Module |
| Scotland | £1225 | Module |
| Wales | £1225 | Module |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Cardiff Metropolitan University
Student Recruitment & Admissions
Western Avenue
Cardiff
CF5 2YB