Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

If you’re creative and have great communication skills with an interest in business, then this course is for you. A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too. This course will help you to develop an understanding of cutting-edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context. You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path. Reasons to study Business and Marketing • Our expert teaching staff appear in the top 2% of researchers worldwide. • We feature in the top 1% of business schools globally with triple accreditation status from AMBA, AACSB and EQUIS. • Gain employability support during your studies and for three years after you graduate. • Add a Year Abroad or Year in Industry for real-world experience or take a 'Selfie Year' and launch your own business through ASPIRE. • Study in our outstanding facilities, providing you with an excellent student experience.

Modules

Stage 1 Your first year is designed to provide you with a strong foundation in business practices, covering many topics including accounting and management. With an ever-changing international environment, you’ll gain an understanding of the challenges faced by global businesses and explore strategies to meet them. You’ll also start focusing on digital marketing and gaining skills in analysing business data. Stage 2 During the second year of your degree, you’ll delve further into marketing and the different ways it can make a business stand out. You’ll learn to manage a brand, develop a strategy, and conduct market research to inform good decision making. Through study of business ethics and sustainability, digital marketing strategy, branding, and consumer behaviour, you’ll become confident and effective in applying your knowledge to contemporary business situations. Stage 3 In your final year, you’ll learn about essential topics including the role of marketing in society, using social media analytics, and marketing across international boundaries. There’s an exciting range of optional business modules for you to choose from, so you’ll be able to tailor your course to your aspirations. You’ll also grow your employability skills with our specially designed modules and extensive support.


How to apply

Application codes

Course code:
N500
Institution code:
K24
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


English language requirements

Applicants should have grade C or 4 in English Language GCSE or a suitable equivalent level qualification.

Please visit our website for further information:

https://www.kent.ac.uk/courses/undergraduate/how-to-apply/english-language-requirements.html


Unistats information

Operated by the Office for Students
No data
Student satisfaction
85%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

All fees for 2024/25 are to be confirmed. Please see the programme page at www.kent.ac.uk for further information on fees and funding options.
Business and Marketing at University of Kent - UCAS