Course summary

Do you want to develop the technical and editorial skills needed to succeed in the modern digital communications workplace? From reputation management to content creation, our master’s degree in Public Relations and Digital Communications will equip you with the tools and training you need to launch your professional career. Throughout this course, you’ll learn about the history and origins of PR, as well as the ethical implications associated with the media industry. You’ll gain an understanding of what PR campaigns involve, alongside developing a portfolio of work that can be used to demonstrate your skills and enhance your employability. As your course progresses, you’ll gain a wealth of hands-on experience by honing your practical skills in storytelling methods and taking part in industry placements in a range of companies – all of which providing instant value to future employers. What’s more, studying for a master’s degree in public relations and digital communications at Salford means you’ll be given the opportunity to network with practicing creatives across our exciting MediaCity campus. You can sign-up to an Open Day, or follow us on Twitter and read real news created by our students #JournalismAtSalford. You will:

• Study at our MediaCity campus, home to northern headquarters of media organisations like BBC and ITV

• Learn from experts in the field while gaining real-world experience through industry placements

• Master the digital skills and knowledge that are highly sought after in today’s digital workplace

• Graduate with a strong portfolio of work that can be used for employment or further study