Digital Marketing with Events Management at Abertay University - UCAS

Abertay University

Degree level: Undergraduate

Digital Marketing with Events Management

Course summary

Get prepared for a great career in marketing and event management on this accredited Digital Marketing degree with outstanding industry links. You’ll learn about social media marketing, brand management, market research and how to organise marketing events. The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. Digital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. This strong mix of digital marketing and event management skills is designed to make you highly appealing to future employers. Outstanding work placements & study abroad options Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas. Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits. Successfully completing the course takes you partway towards a professional CIM qualification. We'll teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively through successful events. Our students graduate work-ready, with a passion for innovation, teamwork and creative thinking. A flexible degree You can tailor your studies to suit your interests and career plans. This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing. Top 3 in Scotland for overall student satisfaction Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:

  • Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).
  • UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).
  • UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).


Year 1 core modules (subject to change over time) - ANF101 Introduction to Accounting; BMT103 Managing People & Ideas; BMT107 Introduction to Marketing; SOC103 Sociology of Media. You will also be required to select one option and one elective module. For detailed module information please check our website.

Assessment method

Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.

How to apply

Application codes

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Abertay Campus
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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Year 2 - Higher National Certificate or equivalent Year 3 - Higher National Diploma or equivalent Please see website for accepted courses

Entry requirements

Standard Qualification Requirements

Applicants should have National 5/GCSE English and Math at grade C/4 or equivalent. Higher Applications of Maths at grade C.

Please click the following link to find out more about qualification requirements for this course

Minimum Qualification Requirements

We may make you an offer at the minimum entry grades if you meet the criteria.

Please click the following link to find out more about minimum qualification requirements for this course

English language requirements

We look for applicants to have achieved an overall IELTS score of 6.0 with no individual test lower than 5.5. Some degrees have higher requirements - refer to the 'entry routes' tab of each degree for more detail.

List of English Language Requirements

Fees and funding

Tuition fees

Scotland £1820 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Wales £9250 Year 1
Republic of Ireland £9250 Year 1
EU £15000 Year 1
International £15000 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

International/EU fees are £15,500 for the following courses:- BA (Hons) Computer Arts BSc (Hons) Computer Game Applications Development BSc (Hons) Computer Games Technology BSc (Hons) Computing BSc (Hons) Computer Science BSc (Hons) Computer Science with Cybersecurity BSc (Hons) Ethical Hacking BA (Hons) Game Design and Production
Digital Marketing with Events Management at Abertay University - UCAS