Course summary

From boardrooms to supply chains, AI is rewriting the rules. Step up and lead the change. AI is transforming the way organisations operate: from fraud detection in finance and predictive maintenance in manufacturing, to personalised shopping, smarter transport systems and data-driven policymaking. Businesses everywhere need graduates who can understand the technology and turn it into real strategic advantage. The demand has never been greater. About this course - Step into the future of business with the MSc AI for Business. This programme is designed for ambitious professionals and graduates ready to harness the power of AI and data science to drive real-world impact. You’ll gain a rare combination of cutting-edge technical skills and strategic business insight, learning how to apply AI across marketing, sales, finance, operations and customer analytics. Delivered through our state-of-the-art Centre of Excellence for AI, Data Science and Modelling (DAIM), you’ll master programming, machine learning, big data, predictive analytics, recommendation engines, customer segmentation and time series analysis. You’ll also explore the ethical, legal and sustainability challenges of AI in business, preparing you to make responsible, informed decisions that shape the future. This course is accessible to students from a wide range of backgrounds, including those without prior computational experience. Through a research project – independently, with academic staff, or in collaboration with industry – you’ll tackle real business challenges and turn data into actionable solutions.