Course summary

Marketing is a critical business function that offers a wealth of dynamic and exciting career options. Our MSc Marketing is the perfect next step for those who want to kick-start a career in marketing, giving you the opportunity to hone relevant practical and analytical skills before putting them into action. This programme combines academic theory with the opportunity to undertake a practical consultancy project and build critical assets for your CV. In a world of constantly changing customer buying habits and technological advancements, this master’s will prepare you for exciting and creative career opportunities in marketing. MSc Marketing students will develop highly prized specialist skills in digital marketing, consumer behaviour, global brand management and marketing communications. This MSc in Marketing is ideal if you have a non-business undergraduate degree and are looking to transition into a management career. Alternatively, if you are from a business or marketing background, this programme is an excellent way to expand your skills, deepen your understanding of the subject, and gain a recognised postgraduate qualification. A robust academic foundation with real-world relevance On this full-time, one-year programme, you will discover the secrets behind effective strategic marketing management in a global marketplace, learn to conduct and analyse market research, and explore key marketing activities such as branding, digital marketing, marketing communications, and its application in an international context. You will also develop and apply your skills on group and individual projects, working on live briefs for leading brands to solve real-world challenges. Studying with expert researchers, academics and practitioners, you will gain a solid academic foundation in the subject while benefiting from the latest marketing insights. MSc Marketing students will explore current global issues and challenges such as sustainability, ethics and inequities, different models of capitalism, and responsible marketing leadership. Graduate ready to put your skills into action You will leave the programme well prepared for a career in specialist marketing roles such as global brand management, digital marketing, retailing, advertising and PR. This programme also provides the breadth of knowledge to explore wider business roles such as business analyst, country or regional manager, business development manager or consultant. Marketing is a core element of all organisations and opportunities exist across a range of industry sectors – private, public and non-profit. Accredited by the Chartered Institute of Marketing (CIM) The CIM is the world’s largest professional body for marketers, and it plays a key role in setting industry standards and marketing competencies in the workplace. As such its qualifications are highly valued by employers and students. The MSc Marketing at Loughborough Business School has been awarded Accredited Degree status by CIM, providing you with exemptions to achieving a CIM professional marketing qualification, whilst developing practitioner experience and improving your overall employability. Gain practical experience through the Loughborough Consultancy Project A key component of the MSc Marketing is the opportunity to participate in a consultancy project. This allows our students to apply theoretical and research led knowledge from their programme to real-world challenges, fostering critical thinking and problem-solving skills. Additionally, consultancy projects offer enhanced employability prospects by demonstrating practical expertise and workplace relevant experience to potential employers. Each project is structured to maximise networking opportunities and build confidence, helping our graduates to make purposeful progress towards achieving their career goals.