Course summary

Why study the BA Promotional Media: PR, Advertising and Branding (with Integrated Foundation Year) at Goldsmiths This programme will give you a theoretical and practical insight into today's media landscape, driven by the growing industries of advertising, branding, and PR.

• This is a four-year degree. If you successfully achieve the progression requirements of the Foundation Year, you can continue onto one of our full-time three-year undergraduate degrees in Media & Communications, Journalism or Promotional Media.

• There are no formal entry requirements for this programme, you just need to demonstrate a lively interest in the world of the media – so it's an ideal choice if you're returning to education or don't have the qualifications to apply directly to the BA Promotional Media: PR, Advertising and Branding .

• You'll develop an understanding of media theory and media practice, and the confidence, skills and creative foundation to thrive at undergraduate level.

• You'll be introduced to a broad spectrum of critical perspectives on the media and a range of contemporary media practices.

• You'll develop your skills in creative approaches to media and communications.

• The programme includes a study skills module, where you'll get to develop your academic writing and research skills.

• You'll be taught by highly experienced tutors and technicians in studio settings, using the same industry-standard facilities as the undergraduate degrees.

• Rated third in the UK by the QS World University Rankings by Subject (2024), you'll study in one of the top media, communications and cultural studies departments in the world.

• You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.

• You’ll discover how different media such as art and video relate to promotional media, and examine the development of promotional media in both historical and contemporary contexts.

• This degree is interdisciplinary, and you'll evaluate the impact of promotional activity culturally, sociologically economically and politically.

• Thanks to our strong links with industry, you'll have the opportunity to complete a work placement and develop skills to help with your future career.

• You’ll balance theoretical learning with practical skills through the production of creative work.

• You’ll learn in small groups from industry experts in media, communications, brand, advertising and more. Our series of talks and debates from world-renowned guest lectures will enrich your academic experience.

• You’ll benefit from studying in one of the world’s greatest centres for media – London – and have the chance to visit media organisations to further your knowledge.

• Inclusivity and engagement are guiding principles within the Department and we aim to take our students' lived experience into account. We’ve strived to decolonise our teaching both intellectually and culturally.