Course summary
The Advertising and Public Relations Management MSc programme enables you to learn, develop, and apply the best-practice skills and knowledge required to pursue a career in Advertising and Public Relations Management, to a range of relevant company or communication environments. The research and contextual-based learning approach enables students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level communication practices, in a global situation. Focusing on a management approach within advertising and PR, this course aims to enhance your understanding of the discipline and develop your managerial skills. You will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions. Industry-informed and relevant modules will develop your understanding of the cutting edge of advertising and public relations, and how these disciplines are influenced by the rapidly changing external environment. You will also face a final challenge to your emerging expertise in the form of a Marketing Consultancy Project or Dissertation. Key features
- This is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.
- This course will help equip you with the skills needed to work in areas such as communications, advertising, marketing, PR and media agencies.
- Develop professionally and personally during the course, which will help you gain an advanced understand of the key marketing issues facing organisations and place you in a strong position to embark on a career in this sector.
- Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.
Modules
Block 1: Contemporary Advertising and Communication Strategy Block 2: Consumer Futures: Socio-cultural, Ethical and Psychological Contexts Block 3: Corporate and Brand PR Block 4: Contemporary Media Choice: Planning, Budgeting and Control Block 5 and 6: One of the following: Dissertation Marketing Consultancy Project
Assessment method
Teaching and assessment The 4 core modules will focus on the development and application of your academic and practitioner skills in relation to advertising and public relations, which culminates in a marketing consultancy project or an academic dissertation. You will be taught through a combination of lectures, workshops, guided learning, independent learning, problem-based learning and resource-based learning approaches. There will be a range of formative and summative assessments used in the modules. Completion of these will help the students' evaluation of their progress throughout the programme. Teaching contact hours This is a full-time course and in total you should be prepared to devote approximately 2 hours of lectures, 6 hours of workshop and 2 hours of asynchronous activity each week. Block teaching You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Public Relations, Chartered Institute of
- Chartered Institute of Marketing
Entry requirements
Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification, or an equivalent professional qualification.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
De Montfort University
The Gateway
Leicester
LE1 9BH