8Nov
UndergraduateUniversity of Southampton has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
About this course As a business course within an art school setting, BA Fashion Marketing with Management offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Explore the global retail environment and the challenges it faces, and how trends can support planning for fashion businesses. You’ll discover key aspects of consumer behaviour, digital marketing, marketing, product management and creative strategy. Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas. You will graduate with strategic marketing skills, including exceptional digital marketing know-how, to pursue emerging roles in industry. Upon graduation, you’ll be equipped for careers across fashion and associated lifestyle sectors, from sustainable to luxury brands. With a strong foundation in equitable, sustainable, and forward-thinking marketing practices, you’ll be prepared to shape the future of global industries. Key features of the course:
- Access to industry-standard studio spaces.
- Dedicated support for communication and visualisation skills, which are essential for storytelling, brand development, and consumer engagement.
- Take part in live projects, interdisciplinary collaborations, and real-world case studies.
- Opportunities to engage with diverse communities, industry professionals, and international networks.
Modules
You will study a variety of topics that cover the fundamental aspects of Fashion Marketing and you will have the opportunity to tailor your course to your interests by choosing some of your modules. Some of the modules you may study include Digital Marketing; Consumer Intelligence; Product Management; Retail Futures; Trend Forecasting; Strategic Fashion Issues; Fashion Styling and Creative Practice. For further module information visit https://www.southampton.ac.uk/courses/fashion-marketing-with-management-degree-ba#modules
Assessment method
You’ll learn through a mix of lectures, seminars, individual and group tutorials, workshops and private study. You’ll gain practical digital and fashion styling skills, and experience of writing strategic reports and business plans, alongside your contextual and theoretical knowledge. The curriculum also includes guest lectures, live briefs and optional study visits to leading fashion brands in the UK and overseas. Alongside your subject-specific knowledge, you’ll develop superb research, critical analysis, team working and communication skills that will prove invaluable as your career progresses. You’ll be assessed on your coursework, which may take the form of written work with supporting visual portfolios, essays, marketing plans, illustrated business reports, creative formats such as film, image and editorial, and your final project.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Institute of Data and Marketing
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- WN25
- Institution code:
- S27
- Campus name:
- Winchester School of Art
- Campus code:
- W
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
Find out about equivalent entry requirements and qualifications for your country: https://www.southampton.ac.uk/uni-life/international/your-country.page
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM
Access to HE Diploma
Scottish Higher
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - D
Scottish Advanced Higher
International Baccalaureate Diploma Programme - 30 points
WJEC Level 3 Advanced Skills Baccalaureate Wales - B
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H2, H3, H3, H3, H3
Cambridge International Pre-U Certificate - Principal - M2, M2, M2
GCSE/National 4/National 5
We welcome applicants with other qualifications eg. European Baccalaureate. You will be expected to attain an A level equivalent standard. The University of Southampton requires all applicants to achieve at least a Grade 4 in English and Mathematics GCSEs (taken in England) or a Grade C in both subjects (where taken in Northern Ireland or Wales). Some degree subjects stipulate specific additional GCSE minimum grades, which will be specified as part of the individual degree programme entry requirements. For more details on the suitability of your qualifications or foundation programme please contact the Faculty of Arts and Humanities Admissions Team at [email protected]
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | with no component below 6.0 |
All programmes at the University of Southampton are taught and assessed in the medium of English (other than those in modern foreign languages). Therefore, all applicants must demonstrate they possess at least a minimum standard of English language proficiency.
Find out more about the University’s English Language requirements
https://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535* | Year 1 |
| Northern Ireland | £9535* | Year 1 |
| Scotland | £9535* | Year 1 |
| Wales | £9535* | Year 1 |
| Channel Islands | £9535* | Year 1 |
| Republic of Ireland | £9535* | Year 1 |
| EU | £24800 | Year 1 |
| International | £24800 | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please see our website for further details and updates: www.southampton.ac.uk/uni-life/fees-funding.page
Provider information
University of Southampton
Highfield
Southampton
SO17 1BJ