Course summary

This is a new course and we’re currently finalising the detailed information for this page. You can still see entry requirements and apply. Study MSc Marketing at the University of Portsmouth London, a TEF Gold-rated University* located in the creative heart of Walthamstow- and prepare to become the kind of marketer who drives meaningful connection and business growth.  Marketing today is about understanding people: what inspires them, what influences them and what earns their loyalty. This master’s degree blends strategic insight with creative execution, giving you the skills to build brands, lead campaigns and turn consumer understanding into business impact.  You’ll develop expertise in marketing strategy, consumer behaviour, brand management, digital communications, content creation and analytics, applying your learning through real-world projects, live client briefs and industry simulations. You’ll gain hands-on experience with CRM systems, digital marketing platforms and AI-enabled tools, while also learning to navigate ethical and sustainable marketing practices.  Studying in London, a global centre for media, technology and innovation, you’ll be surrounded by opportunities to connect with brands, agencies and start-ups. Our student-centred teaching model- with one module at a time, no traditional exams, small class sizes and consistent timetables- allows you to focus, collaborate and apply your learning in real business contexts.  You’ll also develop vital professional skills, from communication and creative problem-solving to leadership and adaptability, that employers value across every sector.  Graduates go on to roles such as Marketing or Brand Manager, Digital Marketing Specialist, Market Researcher, Communications Consultant, or Social Media Executive, working in industries from fashion and technology to finance, retail and non-profit. With experience, you could advance into senior roles such as Head of Marketing, Brand Director or Strategy Lead, or pursue professional accreditation through the Chartered Institute of Marketing (CIM).  You’ll graduate ready to combine creativity, analytics and purpose, building brands that connect with audiences and make a positive impact in a global, digital-first world.