Course summary
Create sharable, engaging content that makes an impact. This Content Creation degree focuses on your career after graduation. On this course, you will develop your creative, technical and analytical skills, so you can produce compelling content that captures and sustains audience attention across mediums – on the platforms of today, and those of the future. Spanning digital communication across disciplines, you will become a skilled storyteller able to create impactful content for the algorithms that shape our lives. Working in industry-standard facilities, you’ll collaborate with your peers to work on commercial briefs to pitch creator-led campaign ideas, gaining hands-on experience of professional practice in marketing, media and digital communications - critical to making your portfolio stand out in an ever-evolving landscape. Alongside the production of eye-catching content, you’ll build on your critical understanding of how campaigns work: exploring data analysis, digital production tools and how a digital brand strategy makes all the difference to today’s organisations. Graduates from Falmouth’s Content Creation degree could step into future careers as digital content creators, social media producers, digital marketing specialists and strategists, ready to shape the future of the multiplatform media environment. Why study this course at Falmouth? Understand how to use data and tech innovation to improve your work, using new technologies like AI and augmented reality, analysis and social campaign evaluation Develop a sophisticated understanding of multiplatform media: Graduate able to adapt to dramatic shifts in platform formats and audience behaviour Have access to industry-standard facilities, including TV and livestreaming studios, photography and video studios, post-production labs, newsrooms, plus radio, podcast and advertising studios Discover what it takes to craft compelling content, whether filming on your phone or a digital camera, for short social media content or longer form YouTube series, how to hook viewers on a livestream and the secrets to making an entertaining podcast Become a savvy social marketeer, learning how to tap into the power of trends and algorithms to increase your reach Understand legal and ethical issues to ensure you avoid the pitfalls when posting and look after those who appear in your work
Modules
This Content Creation degree aims to equip you with the essential blend of creative, critical and strategic thinking, combined with technical and marketing skills, to flourish as a confident digital content producer. You’ll learn the key components of digital storytelling: crafting engaging and creative post captions, grabbing the audience’s attention in their feeds, and knowing how and when to share a story in written form, as a video or carousel of graphics. To underpin your practice, you’ll develop project management, presenting and researching skills, and will hone the ability to assess and analyse the frequent changes in this fast-moving industry – a fundamental complimentary skillset to help you navigate your way through your future career. You’ll graduate with an impressive range of practical work in your portfolio and the confidence to pursue a wide range of roles. Year One: Your first year has been designed to introduce you to the core skills, tools and techniques that you will need for all parts of the content creation process. You’ll be supported in putting these into practise and developing an understanding of how other creators, publishers and brands work online, as you immerse yourself in the industry. Along the way, you’ll also develop essential workplace attributes, like collaboration, creative problem solving, and presenting ideas with impact. Modules: Writing Studio Creative Content Production Digital Storytelling Attention in the Digital Age The Evolution of Creative Industries Engaging Audiences Year Two: In your second year you will start to specialise as a content creator, further developing your practical and theoretical knowledge and skills, and applying them to real-world situations. Modules: Building, Developing and Protecting a Brand Online Livestreaming and Podcasting Making a Content Format Going Live Making a Career in Content Creation Optional Modules Running Your Own Content Creation Business Screenwriting Esports Event Year Three: Your final year is about reinforcing and deepening the skills, knowledge and experiences you have gained, preparing a portfolio with a wide range of content for potential employers. You’ll work collaboratively and independently in simulated work situations and on live briefs to sharpen your professional and business development skills. Modules: Responding to Briefs as an Industry Professional Showcase Major Project: Content Creation Optional Modules: Major Project: Brand Audit of a Digital Content Approach Content Creation Business Plan As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.
Assessment method
100% of your assessment will be coursework. There are no exams as part of this course. There are a variety of types of assessments, which include: Portfolio - a selection of your work, sometimes in the form of a structured report Presentation - a presentation made to a lecturer, class and/or panel Report - a formal summary of a project or other activity Journal - a reflective record of your learning and practice Essay - an academic argument addressing a question or a hypothesis Practical - an example of your creative or journalistic work Critical evaluation - a written evaluation of another's or your own work Dissertation - a term which can apply to a long-form media or written artefact/project or an extended piece of academic writing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P330
- Institution code:
- F33
- Campus name:
- Penryn Campus
- Campus code:
- P
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk.
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
A level
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Access to HE Diploma
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Certificate (first teaching from September 2016)
Pearson BTEC Extended Diploma (QCF)
Pearson BTEC Subsidiary Diploma (QCF)
International Baccalaureate Diploma Programme - 24 points
WJEC Level 3 Advanced Skills Baccalaureate Wales
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
Extended Project
Cambridge International Pre-U Certificate - Principal
OCR Cambridge Technical Extended Diploma
T Level - P
At Falmouth, we recognise excellence in many forms, and we see the whole you. Our diverse community is creative, innovative and entrepreneurial. We recognise that these qualities aren’t always shown in academic grades alone. That’s why, while many of our applicants achieve high academic grades, we also welcome those who can demonstrate their potential through an exceptional portfolio or performance. At a minimum, we typically require the equivalent of 64 UCAS Tariff points for undergraduate courses where we can review a portfolio or audition, or a minimum of 96 UCAS points for those courses that do not require a portfolio or audition. For our Integrated Foundation Year courses, we typically require a minimum of 32 UCAS points for courses where we can review a portfolio or audition, or 64 UCAS points for those that do not require a portfolio or audition. To support this approach, during a friendly conversation with our academic team, we’ll consider your ideas, your creative output and your ambition to ensure you’ll thrive at Falmouth. If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. You can see what we accept on our website https://www.falmouth.ac.uk/study/international/english-language-requirements Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
Interview
Portfolio
English language requirements
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
View our list of accepted English language tests and qualifications using the link below
https://www.falmouth.ac.uk/study/international/english-language-requirements
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Falmouth University
Woodlane
Falmouth
TR11 4RH
