Course summary

On this exciting two-year course, you will learn core principles and gain an advanced understanding of public relations and digital communications. The first year of this course is the same as the one-year MA Public Relations and Digital Communications course. It is the second year that differentiates these courses. You will find out more about the second year in the ‘What will I study?’ section below. This MA Public Relations and Digital Communications course will enable you to: Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies. Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study. Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more. Challenge your thoughts and learnings to an advanced level, ensuring you are always open-minded and accepting of different perspectives that will positively influence the way you handle different PR situations. Explore the public relations industry and trends of today, taught to you by our experienced staff, authentic coursework assignments, and expert speakers.