Sport Management

University of Winchester has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

Open days

11Jun

University of Winchester - Open Day (2025 entry)

Undergraduate

6Jul

University of Winchester - Open Day (2025 entry)

Undergraduate

28Sep

University of Winchester - Open Day (2025 entry)

Undergraduate

Course summary

Take a course where every lecture incorporates discussion of relevant real-world examples and employability is an integral goal from Year 1

Gain an understanding of the complex and varied sports industry combined with a sound knowledge of key areas in business and marketing

Previous graduates have worked at Wimbledon, the Australian Open and national rugby unions, as well as at Premier and Championship football teams

Over the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills. Our Sport Management course focuses on current issues such as the growth and importance of sponsorship, the building of the sports brand in its many guises, and a critical analysis of the use of digital channel distribution. It also takes an in-depth look at innovation in products and stadia and the power of social media, underpinned by a strong understanding of business and marketing principles and practice. This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. Ambitious and motivated students will have opportunities to contribute directly into areas of staff and departmental research that continually provide subjects for debate at the cutting edge of the study of sport and exercise. This course also uses a range of innovative approaches to learning, teaching and assessment. For example, students have explored and applied the principles of sport facility planning and operation management using Minecraft to design stadiums, arena, sports halls and swimming pools. Examples of student work illustrate how serious play can enhance creative and collaborative learning. Mock up of indoor swimming pool, with two pools, two diving boards and a seating area Mock up of lower level indoor swimming pool, with swimming pool, diving boards and changing areas There are four key strands as well as optional modules and a final-year dissertation gives you the chance to build extra knowledge in specialist areas. The Sports Marketing strand examines sport as big business. You consider how to build a valuable brand; the use of social media as part of a marketing implementation and the evolving nature of sponsorship. In the Sports Studies strand you look at the complex interactions of sport within society; its relationship with the media and other major issues impacting sport. The Management, Marketing and Events strand is delivered in collaboration with the Winchester Business School. You focus on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. Its aim is to boost your employability options within business overall, as well as within sport. Finally, in the Research Methods strand you develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts as well as to your dissertation. Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry combined with knowledge of marketing, branding, business, finance, organisation and management. Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Modules

For detailed information on modules you will be studying please click on the 'View course details' link at the top of this summary box.

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: N880

Institution code:: W76

Campus name:: Main Site

Campus code:: -

Points of entry

The following entry points are available for this course:

Year 1
Year 2
Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Applicants who wish to apply for advanced standing (exemption from part of a programme) based on previous study are considered on an individual basis. Applicants are required to provide transcripts. confirming the module titles and grades they have already achieved, as well as module handbooks and/or programme specifications showing the learning outcomes of the modules completed.

International applicants

We accept a wide range of non-UK qualifications and use UK NARIC (National Recognition Information Centre) guidelines to confirm their equivalence.

Entry requirements

Qualification requirements

UCAS Tariff - 104 - 120 points

Access to HE Diploma

GCSE/National 4/National 5

T Level - M

Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

English language requirements

Test	Grade	Additional details
IELTS (Academic)	6	An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England	£9250	Year 1
Northern Ireland	£9250	Year 1
Scotland	£9250	Year 1
Wales	£9250	Year 1
Republic of Ireland	£9250	Year 1
Channel Islands	£9250	Year 1
EU	£16700	Year 1
International	£16700	Year 1

Additional fee information

For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).