Marketing and Digital Media at ESCP Business School - UCAS

ESCP Business School

Degree level: Postgraduate
Awarded by: ESCP Europe

Marketing and Digital Media (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

The specialisation in Marketing & Digital Media is part of the Master Degree (DEAMIE)*. The MSc in Marketing and Digital Media mainly focuses on the digital marketing field to provide the students an integrative view of the different digital marketing tools and how they can play an important role in building a brand. It also puts an emphasis on how to apply marketing techniques and key strategic marketing aspects in an increasingly digital and globalised world. This way, during the learning process, it equips students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. The specialisation adopts a variety of teaching methods, such as blended learning as well as case- and project-based teaching, to foster hands-on learning that allows students to put theoretical concepts into live practice. Students start their studies in the vibrant city of Madrid, where they stay for the first two terms. Next, students will be taking specialised courses either in London or Berlin and conclude their studies again in Madrid where they will engage in consultancy projects. On top of all these experiences, students will also interact with leading tech companies during the International Study Seminar, thus providing students with an updated and global knowledge base that is grounded in the most recent developments in the digital marketplace.


Modules include: strategic marketing decisions; trends in digital marketing; brand building; consumer experience; online marketing; market for technology;

Assessment method


Entry requirements

A Bachelor or Maste’rs degree in any field of study; fluency in English; international and/or professional experience of at least 12 months; real motivation to join the Master and for a high-level career in this field.

Fees and funding

Tuition fees

EU €23900 Year 1
International €23900 Year 1
England €23900 Year 1
Northern Ireland €23900 Year 1
Scotland €23900 Year 1
Wales €23900 Year 1

Additional fee information

Application fee: €130 Tuition fee: €23,900* Term 1 (for candidates with less than 240 ECTS credits): €3,200
Marketing and Digital Media at ESCP Business School - UCAS