Course summary
Become a master strategist and an innovative creator. On this online Marketing and Digital Communications MA, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences. You’ll immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. On this Marketing & Digital Communications MA course, you'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process. You will: Deepen your cultural knowledge and bring greater diversity to your practice in order to face the opportunities and challenges presented by an increasingly global market Future-proof your skills by developing the ability to embrace new marketing and digital communications approaches, as well as new and emerging ways of doing business Learn how to embed sustainability into everything you do, considering the environmental impact of your work Graduate as a forward-thinking marketing professional, ready to embrace change on a global scale Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.
Modules
This course is comprised of five modules, four 30-credit modules and one 60-credit project (180 credits in total). The modules have been specifically designed to be studied in a non-linear order, with the order in which you’ll study the modules depending on when you begin the course. All modules on the course are compulsory and must be passed in order to complete the award. Modules: Marketing in a Digital World (30 credits) In this module, you’ll interrogate how geography, globalisation and digital transformation impacts all areas of the marketing planning process. You’ll revisit the basic frameworks of marketing planning; updating the traditional practices to bring plans in line with the needs of a technology-aware audience. Using a variety of analytical and development tools, you’ll work through the process of marketing goal setting, strategy and planning. Creative Digital Storytelling (30 credits) This module is designed to help you explore digital opportunities for creative content creation and dynamic storytelling. You’ll identify ways of generating insights into your audience and their digital and analogue touchpoints. You’ll then examine how you can maximise the reach and impact of your campaign by using mediums such as user-generated content, social media, influencers, viral tactics, SEO, microsites and landing pages, user experience, artificial intelligence, virtual and augmented reality, and big data. Global Media Planning (30 credits) Here, you’ll explore media strategy and planning in a global context, examining traditional and digital media channels. You’ll get up to speed with the latest industry insights and practices in communication strategy, media planning and performance monitoring. You’ll examine ‘Paid, Earned and Owned’ models, Google Ads and Analytics, PPC, as well as media-specific data analysis. Innovation and Industry (30 credits) You’ll learn to innovate and problem-solve for brands, audiences and communication strategies. You’ll pitch a new idea or concept to a professional audience, taking well informed risks with creative concepts and presenting these in an imaginative way that makes the most of the digital technologies available. You’ll also develop a portfolio of case studies and examples of legal and ethical issues affecting your sector of interest.
Assessment method
Assessment provides the course team with a means of offering tailored guidance alongside advice on how to progress knowledge and skills in key areas that relate to the course Learning Outcomes. The course team will identify your strengths and weaknesses as an individual and discuss them with you throughout your time on the course. Assessments are 100% coursework, submitted in an electronic format to the virtual learning environment, and designed to reflect professional practice. Assessment methods include: Academic essays Reports and plans Blogs and infographics Pitches and presentations
Entry requirements
An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply. If you'd like to discuss our entry requirements, speak to an advisor.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Falmouth University
Woodlane
Falmouth
TR11 4RH