Course summary
Elevate your marketing expertise for a digital-first world. The marketing industry is evolving at an unprecedented rate, and businesses worldwide need skilled digital marketers to drive growth, enhance brand presence and maximise customer engagement. On this online Marketing and Digital Communications MA course, you’ll learn not just to react to the changing digital landscape but to use emerging technologies to innovate and lead marketing transformations for international audiences. Designed for professionals and ambitious learners who want to master the latest marketing strategies, tools and technologies, you’ll immerse yourself in the world of digital marketing, building a comprehensive working knowledge of marketing and branding strategy and learning how to recognise and adapt to the demands of in-house and agency-led perspectives. Whether you’re looking to enhance your leadership potential, strengthen your strategic thinking or pivot into an exciting new career, you’ll graduate ready to thrive in the world of global digital marketing. Why study this course at Falmouth? Join an established global community of ambitious practitioners, gaining crucial cultural perspectives while building your networks Study at your own pace and around work, family responsibilities, or other commitments, enabling you to gain a prestigious postgraduate qualification without putting your life on hold Work on collaborative industry-informed assignments, from SMEs in Cornwall to big global brands such as Unilever Transform your skillset and gain the confidence to step into leadership roles and other exciting global career opportunities Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners. Throughout this online master’s in Marketing and Digital Communications, designed by industry experts, you’ll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you’ll develop strategic knowledge and expertise in SEO and SEM, social media marketing, data analytics and AI, as well as building an understanding of the digital sales funnels and how to use consumer psychology to drive conversions. You’ll also learn how to create compelling content that resonates with audiences and enhances brand authority. At the end of the Marketing and Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your Final Major Project.
Modules
The modules have been specifically designed to be studied in a non-linear order, with the order in which you’ll study the modules depending on when you begin the course. You will need to complete four 30-credit modules (120 credits in total), and will not complete a Major Project. Modules: Marketing in a Digital World Creative Digital Storytelling Global Media Planning Innovation and Industry As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. During your course, module content may be updated or optional modules withdrawn in order to maintain the best academic experience. Any students affected will be informed of any changes directly.
Assessment method
Assessment provides the course team with a means of offering tailored guidance alongside advice on how to progress knowledge and skills in key areas that relate to the course Learning Outcomes. The course team will identify your strengths and weaknesses as an individual and discuss them with you throughout your time on the course. Assessments are 100% coursework, submitted in an electronic format to the virtual learning environment, and designed to reflect professional practice. Assessment methods include: Academic essays Reports and plans Blogs and infographics Pitches and presentations
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply. If you'd like to discuss our entry requirements, speak to an advisor.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Falmouth University
Woodlane
Falmouth
TR11 4RH