Course summary

Behind every successful business, there’s great marketing. The most iconic companies blend savvy strategies with attention-grabbing creative campaigning — so why choose between these two exciting areas, when you can master both? On our business management and marketing course, you’ll learn how the best brands drive performance and profits; how they find and reach their customers in busy markets; how they recognise there’s more to business management than numbers, and more to marketing than celebrity endorsements; and how they’re developing new, ethically responsible strategies for a better future. Explore the industry’s best-kept business secrets, and then apply them for yourself in hands-on projects with ambitious, real-world companies. Pick your own specialist modules; complete a year-long placement with companies of every size and type, from L’Oreal and New Balance to Google; study abroad with one of our international partners, anywhere from Sweden to South Korea. Business is built on choice, and at NTU, those choices start with you.