Course summary

This course is designed for future marketing leaders who want to combine strategic insight with creative thinking and data-driven decision-making. Whether you’re interested in brand management, market research, customer experience or digital innovation, this degree prepares you to thrive in today’s competitive marketing landscape. The BA (Hons) Marketing Management degree at the University of Hertfordshire is shaped by industry demand and informed by employer input, ensuring you graduate with the practical skills and strategic mindset that businesses need. You’ll explore core areas such as marketing strategy, consumer behaviour, campaign planning, data analysis, and digital communications, all grounded in real-world case studies and live client projects. You’ll develop advanced communication, analytical and leadership skills that are highly sought after by employers. From your first year, you’ll build a portfolio of work that demonstrates your ability to manage marketing challenges across a range of industries and channels. Optional modules, co-curricular badges, and placement or study abroad opportunities allow you to tailor your learning and expand your horizons. Graduates go on to successful careers as marketing managers, brand executives, insight analysts, campaign planners, and digital specialists, working for companies like Disney, TUI, and Unilever, or thriving in SMEs and start-ups. If you want a marketing degree that equips you with strategic depth, practical skills, and a strong industry edge, this course is for you. Why choose this course? Our marketing management course is shaped by employer insight and market demand, combining strategic depth with practical application: From brand development to data analysis, everything you study reflects the skills employers value most. You’ll work on live briefs, client-led projects, and marketing simulations: Gaining hands-on experience and building a job-ready portfolio that showcases your creative and strategic abilities. Our academic team blends research excellence with professional experience at leading brands like Unilever, TUI, and L'Oréal: You’ll benefit from their deep knowledge and active industry links. With optional placements, study abroad, and co-curricular skills badges in areas like project management and leadership: You’ll tailor your degree to your interests and career ambitions. Located just 25 minutes from central London: Our campus offers access to networking events, industry speakers, and employer-led experiences that connect you directly with the heart of the marketing industry. You’ll learn in sector-leading classrooms and digital labs: With access to the Centre for Academic Skills Enhancement (CASE), personal tutors, and career coaches. Strong employment prospects: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021/22).