Want to take your place in the ever-evolving landscape of digital market and/or social media? Our BA/BSc (Hons) Digital Marketing & Social Media degree course at UCA Epsom will give you the skills to get you there. On this course you’ll discover the fundamentals of the industry, from media planning and buying, brand identity, marketing and communications, and the impact of social media on society, politics, and the economy – and how to think of social media as a prolific business tool, and not just entertainment. You’ll also have the chance to push your skills into a specific area of interest within the creative industries – cosmetics and beauty, fashion, games, lifestyle, and music. And in your second year, you’ll be able to pick from range of exciting elective units to broaden your knowledge. By the end of your degree, you’ll become an expert marketeer and a highly effective social media manager, able to know how to use paid, owned and earned media to meet business goals, to understand the role of the influencer and how to target your core audiences. You’ll be adaptable, quick-thinking, and able to recognise the role digital marketing and social media plays in differing global markets. Related courses
- BA/BSc (Hons) Advertising
- BA (Hons) Graphic Design
- BA (Hons) Visual Communications
In your first year, you'll build a solid foundation from which to develop your knowledge and understanding of Digital Marketing and Social Media. Marketing Fundamentals You’ll be introduced to the concepts, theories and models utilised in marketing, providing the basis for further study within the course. Specifically, it introduces you to the objectives and theory of marketing as a business function. It explores the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives. Introduction to Finance and Accounting You’ll learn basic understanding of accounting terms and concepts, and we will provide you with knowledge and skills in understanding the recording, processing and reporting of business transactions and events. It is structured to familiarise you with the accounting process as an information system of business, and enhance you to apply the principles and processes to the preparation and presentation of accounting information. Project and Operations Management You will investigate the intricacies of managing operation processes and projects and its impact on shaping the competitive strategy of an organisation. Moreover, you’ll be introduced to the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. You’ll learn the skills and tools of project management with a practical, hands-on approach. Management and Organisation Behaviour In readiness for further study, this unit introduces you to the concepts, theories and models utilised in management and organisation studies. Specifically, the unit is designed to offer you the opportunity to develop and gain management skills and knowledge about yourself, about others and about organisations. Enterprise Project You’ll learn the process of launching and building a new venture and research the relationships between this and entrepreneurship. You will be expected to explore a range of case studies, and identify and evaluate to what extent success of entrepreneurs could be based on their traits, styles and behaviours. With this knowledge you will apply business innovation as well as how to create value in firms, through new product or services, technologies, business concepts, transaction mechanisms, distribution channels, etc.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
This course considers applicants for direct entry into year two or three. To enter directly into year two/three, you’ll need to have studied 120/240 credits in a similar subject area or have work experience equivalent to one/two years of study. Contact us to discuss your options: [email protected] or 01252 416110
For further information on how to apply to UCA: https://www.uca.ac.uk/study-at-uca/applying-to-uca/
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
An audition/portfolio review is not required for this course.
English language requirements
|Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5
We require evidence of your English language ability to meet the requirements for your course. If you're a Home student and studied in the UK, we require GCSE English at a minimum grade C/4 (or Functional Skills English/Key Skills Communication Level 2). If you’re an EU student and studied a European qualification, we may accept the English Language score from your main qualification - please review your country from the list on our website to see whether we will accept it: https://www.uca.ac.uk/international-study/equivalent-qualifications/ If your qualification is not on this list, we accept the following English language qualifications: IELTS (overall score 6.0), TOEFL ibt (overall score 88), PEARSON PTE Academic (overall 55), Cambridge Proficiency Exam (overall score 169), Cambridge Advanced Exam (overall score 169). If you need a Tier 4 student visa to study in the UK, you will need to take an IELTS test, and achieve an overall score of 6.0 and a minimum score of 5.5 for each element (Listening, Reading, Speaking, Writing).
For more information on English Language Requirements, please visit our website:
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Republic of Ireland
Additional fee information
At UCA we have a number of scholarships and fee discounts available to assist you with the cost of your studies. Further details can be found via our Scholarships page: https://www.uca.ac.uk/study-at-uca/scholarships/ and our Financial Support page: https://www.uca.ac.uk/study-at-uca/fees-finance/financial-support/