Course summary

Why Marketing (Advertising and Branding)? Our Marketing (Advertising and Branding) degree prepares you for a successful career, as you learn to master the art of persuasion, pitching to clients, managing the creative process and delivering on brief. You’ll explore subjects such as customer behaviour, marketing principles and the global business environment, while optional modules in topics such as luxury brand management and the advertising agency allow you to tailor your degree to your own ambitions. With the opportunity to study global brands on an international trip to Milan (additional costs may apply, see course web page for details), as well as work placements with firms such as Warner Brothers and BMW, our programme of business experiences really helps our graduates stand out from the crowd. You’ll draw on the expertise of lecturers with extensive professional credentials and research experience, and be inspired by industry guest speakers. The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to graduate with exemptions from the CIM Diploma. You’ll also take advantage of the cutting-edge facilities at our brand new School of Business and Technology building at Oxstalls campus, Gloucester, including equipment you’d find in company headquarters around the globe. Oxstalls is also home to The Growth Hub, where you may have the opportunity to gain experience as a shadow consultant, working with real businesses looking to grow and develop. Why University of Gloucestershire? At University of Gloucestershire, we’ve been encouraging students to meet every ambition since 1847. Join us and you’ll benefit from our three UoG promises: 1. UoG Career Promise – if you are not in a job 6 months after graduating, we’ll guarantee you 6 months of free support post-graduation should you need it, followed by the offer of a paid internship and lifetime career coaching* (*eligibility conditions apply). 2. UoG Accommodation Promise – we guarantee all first-year students accommodation on, or near, the campus you’re studying at. 3. UoG Connections Promise – whilst at UoG, you’ll find the connections to reach your goals. With over 4,000 placements and more than 60 clubs and societies to join, you’ll make connections for life. Our ambition is boundless. Experienced lecturers promote a real-world ethos and treat our students as more than just a number. Alongside our strong support system, guest speakers, networking events and influential partnerships will help you prepare for life after graduation, whether that be in a successful career in your field or onto further study. Students never tire of finding inspiration here in the unique county of Gloucestershire – innovation and bravery thrive here. Cheltenham and Gloucester offer the best of city and country living, with the rolling hills of the Cotswolds paired with vibrant nightclubs and stunning parks in the bustling town and city centres. After the course Your story doesn’t end with us at graduation. We support our graduates to balance purpose with ambition, and 95% of University of Gloucestershire graduates are in work or further study within six months of completing their course*. *Graduate Outcomes Survey published 2024 and based on 2021/22 leavers. Experience an open day Book yourself a place at a University of Gloucestershire open day at www.glos.ac.uk/BookAnOpenDay. Our open days have been designed to inform you, inspire you, and help you make the right decision about your next step. It’s your chance to see the university for yourself, get a real insight into what we're about and meet your potential course tutors and lecturers. Our friendly student ambassadors will also be on hand to show you round your campus. To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on [email protected] or call 03330 14 14 14.